.AMARILLO, Texas (KFDA) - Texas Tech Educational Institution Sports and Learfield's Reddish Looter Sports Radio Network declared the enhancement of 102.9 The Panhandle Sports Beginning as an associate station to transmit Red Looter football and basketball games.According to a news release, the contract will make sure that Texas Technology fans continue to receive thorough game-day coverage, including live broadcasts, pre-game programs as well as post-game analysis. "Our experts are thrilled to more grow the Reddish Raider's coverage, bringing TTU's football as well as basketball activities to an even broader target market this season," said Cal Venue, Market Manager. "I'm positive our reader will definitely appreciate our protection across the Panhandle." The connection along with 102.9 The Panhandle Athletics Star is actually managed by Texas Technology Athletics' exclusive mixeds media legal rights holder, Reddish Raiders Athletics Residences. Copyright 2024 KFDA. All liberties scheduled.